MOO.COM SOCIAL
PROJECT RECAP
For over two years, I helped MOO rejuvenate their social content as the brand's sole Social Creative. The role mean't juggling multiple projects – working alongside the in-house creative team to produce a steady flow of content.
The key metric for my success was channel growth – so I'm super proud my tenure saw the community jump from 597K to 936K.
INSPIRING CHANGE
Hired to help elevate MOO's social output, my first task was to help rethink our social strategy – developing a new content calendar and optimising post-timings. On top of that, I began working on new ideas for content – here's a selection of my favourites.
COPYWRITING AND BEYOND
Alongside working up new ideas, I penned all caption copy for our posts on Instagram, Twitter, LinkedIn and Youtube – channeling MOO's delightful tone of voice into every word. On top of this, I also co-managed and mentored the junior members of our team, leading by example each and every day.
CREDIT WHERE IT'S DUE
Art Director – Matt Avery
Design – Steve Turner, Hannah Myatt & Justin Halstrom
Photography – Rob Wilson & Georgie Lord