MIXERS x COCA-COLA
PROJECT RECAP
In 2021, we partnered with Coca-Cola to launch The Mixers platform – a B2B website created to help bar owners get ahead.
Showcasing the full breadth of Coca-Cola's mixer range (plus all the beverages you can dream up with them), The Mixers platform empowers bar owners – providing a gateway to mixology culture with inspiring features that help grow sales.
UX WRITING
Working together with our UX and UI designers, I penned all the copy for the consumer-facing elements of the platform – adopting a more sophisticated, culturally-relevant tone of voice that would resonate with casual and professional mixologists alike.
MENU GENERATOR
In the back end, bar owners could log into The Mixers platform to create and print their own menus – with dozens of templates available for customisation. I worked closely with our UX team to ensure the copy did justice to the user flow, bringing clarity with instructional, plain-written language.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Director – Tim Ash
UX Lead – Fiona Hutchison
Design – Lewis Peat