MCDONALD'S SOCIAL ALWAYS-ON
PROJECT RECAP
In the days before TikTok and Instagram, I cut my teeth on social producing content for McDonald's UK. Focusing on Facebook and Twitter, I had a blast creating dozens of posts that celebrated the brand and it's famous menu.
Engagement was the goal – with my posts generating a total of 87,529 likes and 3,723 shares.
RAPID FIRE IDEATION
From adapting ATL campaigns to celebrating cultural events – I had to come up with all the ideas, drawing each one up on pen and paper. As ever, I set out to make sure our content was fun, witty, culturally-relevant and inspired growth in the brand's budding community.
ART DIRECTION + COPY
Once an idea was signed off, I'd work with the in-house designer to create the post – providing hands-on art direction. After that, I'd pen the copy to finish up the production process. Here are a few of my personal faves.
CREDIT WHERE IT'S DUE
Agency – Razorfish
Creative Directors – Paul Stoeter & Jon Usher
Design – Astrid Petterson