LUNO ONE
PROJECT RECAP
In 2022, we won a pitch with crypto investment app Luno to help launch their music partnership with KOKO and All Points East.
The ambition was to spark real cultural relevancy for Luno by cultivating a relationship between crypto and live music.
To make this dream a reality, we created Luno One – a digital hub where music and crypto could come together that encouraged music fans to grab the app.
LUNO x KOKO
In collaboration with KOKO, we launched a microsite built in Instapages. Music fans who visited could win tickets to sold-out KOKO gigs and claim £10 worth of crypto when they installed the Luno app. Design and copy went through several rounds before we settled on the final look.
BUILDING THE HYPE
To get the word out, we created performance marketing ads that nudged people towards Luno One. Riffing off the look & feel of the site, I flexed my design chops – storyboarding key frames and writing copy that followed rules and regs around crypto.
TARGETED MARKETING ADS
Separate to Luno One, I created concepts and storyboards for a set of targeted ads – one for seasoned investors, the other for people new to crypto. To ensure I struck the right tone, I did extensive research discussing ideas with investor friends in my network.
LUNO ONE IRL
Digital wasn't the only touchpoint where music fans could discover Luno One. We worked together with All Points East to integrate Luno One into the 'Luno Lounge' – a chill out area where music fans could take a breather and discover crypto.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Directors – Mark Freeman +Tim Ash
Design & Motion – Tom Shelton + Lewis Peat
Videographer – Neal ParsonsF