THE HAND OF GETIR
PROJECT RECAP
When Getir asked us to level up their performance marketing assets, we responded with an idea that truly landed what it means to deliver groceries in minutes.
'The Hand of Getir' was created with one goal in mind – to cut through the crowded rapid grocery delivery sector and trigger a spike in app downloads.
THE BIG IDEA
Meet 'The Hand of Getir' – created to embody the speed and convenience of Getir's service. The idea was simple – we dramatised relatable moments that require groceries delivered rapidly. In each scenario 'The Hand of Getir' stages an intervention – arriving with the items our protagonists' need.
CREATIVE DIRECTION
From ideation through to delivery – I was a linchpin of the project, working collaboratively with designers and video producers as I led creative. My role shifted at every stage of production, kicking off with storyboards, presenting to clients, directing shoots and – finally – overseeing post production.
ONGOING OPTIMISATION
Each time we kicked off a fresh wave of content, we made recommendations on how to optimise our work – pushing the client to be more audience-led. The result? Smarter content, written in plain english with a boldly-branded aesthetic.
IDEATION AT SPEED
A tight turnaround time meant I had to develop ideas and scenarios at a sharp pace – storyboarding our preferred routes, penning all copy, presenting all iterations to the client and responding to any feedback with swift amends.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Exec. Creative Director – Mark Freeman
Design – Tom Shelton
Motion & Video – Lewis Peat
Videographer – Neal ParsonsF