FANTA x YOU
PROJECT RECAP
When Fanta briefed us to help them become more credible in teen culture, we responded by launching 'FANTA x YOU' – a new creative platform that encouraged teens and brand to co-create together.
To make things resonate we went ultra lo-fi with our aesthetic – imitating the DIY methods Gen Z love using themselves. Things quickly snowballed from there – with our platform becoming the backbone of all Fanta's social across 40 markets.
LEADING CREATIVE
Once our aesthetic was established, it was on me to drive creative forward. I got involved in every step – juggling ideas, copy, design, illustration and even animation, while directing photographers, filmmakers, designers and talent when shoots were required.
MAKE YOUR MOUTH FUNNER
Occasionally we'd be briefed to incorporate external campaigns into the FANTA x YOU content stream. 'Make Your Mouth Funner' was one such campaign – here's a few more personal faves from the dozens of concepts we produced.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Director – Mark Freeman
Design Director – Tim Ash
Design & Motion – Lewis Peat, Gia Varvarigou & Ryan Cheshire