COCA-COLA
ALWAYS-ON FOOTBALL
PROJECT RECAP
In 2019, we were briefed by Coca-Cola to create the brand's latest suite of always-on football content for Western Europe. Our creative had to strike a balance – staying true to the brand's distinct visual style while communicating a vision that football fans would find authentic.
As Creative Lead I guided production end-to-end, providing creative direction at every step.
SHOOTING TO SCORE
Production kicked off with a lifestyle shoot – a suite of evergreen, flexible content that could be used for virtually any football occasion on social, OOH and beyond.
As a passionate fan myself, I made sure we followed the narrative of a typical match day – zeroing in on key moments all footy fans would recognise.
GIF GOALS
Alongside stills, we captured video content too – using it to create a set of engaging animated gifs. We didn't limit ourselves to video, blending existing imagery provided by the brand with graphical elements to breath fresh life into old assets.
Half-time team talk. Perfect time to freshing things up.
Three things you want to hear before kick off.
Smart triple sub by the home side.
Time to change formation.
Nothing like a sweet one-two before kick-off.
4 nil up and no one's kicked a ball yet.
This one's a keeper.
Next stop: Home turf
Nothing beats that feeling.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Director – Mark Freeman
Motion – Billy Osbourne