COCA-COLA XMAS CALENDAR
PROJECT RECAP
When the global pandemic divided Gen Z, Coca-Cola briefed us to help them reconnect in time for Christmas.
Our strategy was to remind teens of something important – that this Holiday season, there is no more magical gift you can give than yourself.
THE BIG IDEA
To get our message across, we took an age old classic, the Advent Calendar, and switched it up – invited Gen Z to open doors on their fave channels. Each day, teens would unlock exclusive content made for sharing with friends and family.
31 doors, 31 ways to reconnect.
AR LENSES AND BEYOND
From AR lenses to roulette animations, we created a suite of content that was culturally-relevant to Gen Z – inspired by the trends they love. Leading a team of creatives, I was involved at every step – providing ideas, copy and art direction across production.
THE SEASON FOR SHARING
Inspired by roulette filters on Instagram, we tailored all content for sharing – with feel good messages that encouraged Gen Z to reconnect. For our look & feel, we developed an illustration style that we knew would resonate – borrowing cues from rubber hose and anime.
STICKERS FOR EVERYONE
For my part, the project was a true labour of love – allowing me to fully flex my hybrid skill set. From penning copy to art directing illustration and animation, I played a pivotal role across production, ensuring our final assets never strayed from our creative vision.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Exec. Creative Director – Mark Freeman
Design & Motion Graphics – Tom Shelton & Lewis Peat
Illustration & Animation – Jade Spranklen & Jack Cant