CIF.COM + ENCHANTED GARDENS
PROJECT RECAP
As part of Huge Inc's creative team, I helped launch two major digital platforms for cleaning brand Cif.
The first of these was cifclean.co.uk – the digital home of Cif. Our team rose to the challenge by designing a website packed with content. The second was 'Cif Enchanted Gardens' – a launch platform for Cif PowerPro Naturals, the brand's greenest spray yet.
UX + CONTENT DESIGN
Working collaboratively with our UX + UI designers, I populated wireframes with control and body copy – making sure every sentence channeled Cif's fairy tale brand voice. I also provided content design – researching, planning and writing 20 cleaning articles (plus a host of tips) to keep your home beautiful.
GREEN GRAFFITI PRODUCT LAUNCH
This interactive site let you personalise locations on Google Maps with "green graffiti" messages you could share with friends. I helped develop the platform idea and penned all site copy – ensuring the narrative leaned into plenty of Fairy Tale storytelling tropes.
CREDIT WHERE IT'S DUE
Agency – Huge Inc
Creative Directors – Paul Jason & Andy Thomas
Design – Howard De Smet & Jonathan Rahmani