THERE'S ALWAYS A REASON
PROJECT RECAP
During the pandemic, Cathedral City came to us for help – their social content felt flat and dated, and they wanted a partner to show them how to modernise.
We set out to elevate the brand – introducing a robust new strategy that built on their established visual identity. Our goal was to encourage a shake up – giving Cathedral City the tools to make their content look delicious, feel on brand and (most importantly) inspire their community of cheese lovers.
IMAGERY YOU COULD EAT
Tasked with adapting the brand's ATL campaign into social-friendly content, we kicked off with a photoshoot. As Lead Creative, I reasoned that bespoke photography would allow us to elevate the brand's visual mood – making their feed instantly more appetising.
DEFINING THE PROCESS
We followed up our photoshoot with a set of design templates. Using these as my starting point, I blended photography and graphical elements with carefully-crafted copy to create key frames for animation. My goal throughout was to reflect the brand's heartwarming, traditional values while capturing the essence of the ATL campaign.
PANDEMIC–SAVVY CONTENT
As the global pandemic raged on, we had to be mindful that our content followed the UK government guidelines. In response, I focused on positive storytelling – with messaging that celebrated friends and families reuniting for food in outdoor settings.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Director – Tim Ash
Motion Graphics – Lewis Peat
Photography – Chris Howlett
Food Stylist – Lola Faura