SUPER NOODLES x
FINAL FANTASY VII REMAKE
PROJECT RECAP
In 2020, we brought Batchelors together with Square Enix to create an exclusive Super Noodles promotion featuring Final Fantasty VII Remake.
First, we pitched an idea to Batchelors that positioned their range of instant food as "Gamer Fuel" – quick and easy snacks for gamers who put the hours in.
Next we had to find a partner – a name that would make consumers get involved. Enter Square Enix – makers of the best-selling Final Fantasy series.
INSTANT SNACK, INSTANT WIN
From day one, we knew our mechanic entry had to be easy, so we kept things simple – every pack guaranteed a prize, with 1000s up for grabs. As a Final Fantasy fan, I was key to selling the vision – pitching the idea that we make collectable packs featuring the iconic heroes of Final Fantasy VII.
VISUALISING SUCCESS
Once we had Batchelors and Square Enix on board, our next move was to pitch the promotion to our preferred retail partner, Tescos. To help ensure the meeting was a success, I storyboarded a 'Shopper Journey' to help executives visualise how things would play out.
ACHIEVEMENT UNLOCKED
To drive desirability, we created in-store artwork, a corresponding website, and timed the launch to coincide with the release of Final Fantasy VII Remake itself – riding the wave of hype.
The result? 282,436 entries, 81,486 winners, countless packs of Super Noodles sold and two very happy clients.
CREDIT WHERE IT'S DUE
Agency – Movement Digital
Creative Director – Tim Ash
Design & Motion Graphics – Lewis Peat & Ryan Cheshire